Kweichow Moutai overtakes Diageo as world’s most valuable distiller

11th April, 2017 by Arabella Mileham

China’s Kweichow Moutai Co has overtaken Diageo to become the world’s most valuable distiller, according to Bloomberg 

The Baijiu-producer has seen its shares surge in the last two years, and on Friday saw its market value reach $71.5 billion. This tops the capitalisation of the Johnnie Walker producer, beating Diageo into second place at  $71.1bn, the Financial Times reported.

The Chinese spirit is primarily sold within China, with the domestic market accounting for around 95% of the spirit’s production. Such is China’s size that Brand Finance’s most recent Spirits 50 report showed baijiu accounting for around 37.5% of total global spirits values, versus around 28% for whisky, the FT said.

Baijiu is still the most popular alcoholic drink among Chinese consumers at New Year, according to research from e-commerce giant Alibaba, and Kweichow Moutai is the country’s biggest producer of high-end baijiu by market value. The partially state- owned partially publically traded company shifted eight tonnes worth of Moutai’s Year of the Rooster themed liquor on the first day of its release, according to a report by Wallstreet CN.

In February, the Chinese liquor company’s projected annual growth rate for 2017 is 22%.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Beer Development Specialist

Matthew Clark
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more