Kweichow Moutai overtakes Diageo as world’s most valuable distiller

China’s Kweichow Moutai Co has overtaken Diageo to become the world’s most valuable distiller, according to Bloomberg 

The Baijiu-producer has seen its shares surge in the last two years, and on Friday saw its market value reach $71.5 billion. This tops the capitalisation of the Johnnie Walker producer, beating Diageo into second place at  $71.1bn, the Financial Times reported.

The Chinese spirit is primarily sold within China, with the domestic market accounting for around 95% of the spirit’s production. Such is China’s size that Brand Finance’s most recent Spirits 50 report showed baijiu accounting for around 37.5% of total global spirits values, versus around 28% for whisky, the FT said.

Baijiu is still the most popular alcoholic drink among Chinese consumers at New Year, according to research from e-commerce giant Alibaba, and Kweichow Moutai is the country’s biggest producer of high-end baijiu by market value. The partially state- owned partially publically traded company shifted eight tonnes worth of Moutai’s Year of the Rooster themed liquor on the first day of its release, according to a report by Wallstreet CN.

In February, the Chinese liquor company’s projected annual growth rate for 2017 is 22%.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

London Account Manager

Speciality Drinks
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

Sales - Global Wine Competitions

The Drinks Business
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Off-Trade Account Manager

Justerinis & Brooks
London, UK

Vinitaly 2019

Verona,Italy
7th Apr 2019

The Wine & Spirits Show

London,United Kingdom
12th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more