The fake, the fraudulent and the lookalikes at Chengdu Wine Fair
23rd March, 2017
by
Natalie Wang
Too rushed?

Chinese consumers’ craze for Penfolds was a much discussed subject among importers and e-tailers at the Chengdu wine fair.
At one point during a seminar on China’s imported fine wine trend, general manager of China’s leading e-tailer YesMyWine.com, Davis Luan boldly stated that Penfolds’ influence in China is greater than domestic wine brand Great Wall as its sales single-handedly surpassed the well known domestic wine; if, that is, one combined all the wine sales from smuggled bottles and fake Penfolds on top of all the legitimate channels.
This wine seen here is a ‘product of Australia’ and plays on Penfolds’ well-known Chinese name – 奔富 – and actually translated it back into English as ‘Rush Rich’ (rather than the real meaning, which loosely transliterates as ‘towards prosperity’).
The company has a booth at the main Chengdu wine fair at the Chengdu Century City New International Convention and Exhibition Centre.