Rebranded Champagne tasting attracts record number of labels

The newly reinstated, rebranded annual Champagne tasting in the UK has attracted more labels than ever before, the drinks business has just learned.

The Official #Champagne Experience Day will take place in London on 29 March

The event, which has changed its name from the Annual Champagne Tasting to The Official #Champagne Experience Day, has attracted as many as 72 brands, up almost 15% from 63 houses last year.

Speaking to the drinks business today about the increase for the event – which will take place on 29 March in King’s Cross, London – Francoise Peretti, head of the Comité Champagne in the UK, said that this was the highest number of brands ever to feature at an official trade tasting for Champagne in the UK.

She also said that the high number of houses choosing to attend the tasting proved that the new format for the event has boosted its appeal.

“It shows that there is a great interest in the event,” she said, adding, “And we have some brands that are showing at the event for the first time.”

She also said that it highlighted the importance of the UK for Champagne, despite news posted by db in January that the market was in decline in terms of volume sales.

“It shows that there is interest in the market,” she remarked.

Commenting on some of the new features of the annual tasting that have increased the event’s appeal for brand owners, she said that the addition of masterclasses in particular “have been very well received by the Champenois”.

“They wanted to have a platform for explaining a bit more about the product,” she recorded.

The tasting will feature two masterclasses and two roundtable discussions, covering topics from dosages to reserve wines and oxygen management in Champagne.

The Official #Champagne Experience Day will take place on Wednesday 29 March from 10am to 5.30pm at Central Saint Martins in King’s Cross London.

Click here to register your interest in the tasting and / or the masterclasses.

Read more

THE COMITÉ CHAMPAGNE’S LONDON TASTING GETS NEW NAME AND NOVEL VENUE

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Representative - Private Customers

Corney and Barrow
Central Hong Kong, HK

Export Manager UK On Trade

AdVini
Home based in London or the South East, GB

Global Head of Marketing

ATOM Brands
Tunbridge Wells, GB

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more