Top 10 drinks trends for 2017

3: Clean drinking 

The continual growth of the health and wellness movement is changing the lifestyle and purchasing decisions of consumers. The number of vegans has increased by 360% in 10 years and ‘clean-eating’ bloggers are becoming household names. Crucially for the alcohol sector, millennials are drinking less than the generations before them.

Breweries, distilleries and wineries are putting fresh and local ingredients front and centre in their response to consumer demand for healthy choices. For some brands, such as Scotland’s Caorunn Gin, the use of local ingredients is at the core of their ethos. Bompass & Parr’s ‘Anti-AGin’ is made with botanical ingredients like collagen, nettle, Gotu Kola, chamomile, witch hazel oil and burdock, which make the drink “the alcoholic equivalent of a facial”.

Brands will tweak existing recipes to reduce sugar, and breweries will start offering more gluten-free and low-carb beers. The use of natural and local ingredients will become more commonplace and far more talked about by marketing departments. Brands will seize upon the success of Supernatural’s alcoholic juice bar, to launch alcoholic juices and health-centric pop-ups of their own.

4 Responses to “Top 10 drinks trends for 2017”

  1. Martina Braskova says:

    Very inspiring

  2. Luke says:

    What’s cool popular with out trying,

  3. Good article, many thanks

  4. jeff says:

    rubbish! RUBBISH I SAY!

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