Frontera to be the official wine of BRITS 2017

17th February, 2017 by Darren Smith

Pop stars including Katy Perry, Ed Sheeran, Robbie Williams and Bruno Mars will be served up wines from Chilean brand Frontera at this year’s BRIT Awards.

Craig David, who made love from Wednesday to Saturday but chilled on Sunday, at the BRITS 2017 Nominations Show (Photo: BRITS)

For the second year in a row, Frontera has signed up to be the official wine of the UK’s biggest night in pop music, which take place on Wednesday 22 February at The O2 Arena in London.

The line-up for this year’s BRITS – an event which brought us such memorable moments as Jarvis Cocker mooning Michael Jackson and Madonna getting dragged off-stage by her neck – includes Katy Perry, Ed Sheeran, Robbie Williams, Bruno Mars, The 1975, Little Mix, Emeli Sandé, and Skepta.

“Frontera uses the Brit Awards partnership to help build its positioning, that the brand is as important to any social gathering as good music and great friends,” James Hick, Frontera brand manager, commented.

“The partnership has taken the brand to a new level, opening up distribution channels and an increased brand awareness amongst consumers.”

For Frontera this has largely been driven by product developments such as the creation of a bespoke ‘cigar’ label featuring The BRIT Awards logo and a re-design of the outer wine case.

Frontera is to be the official wine of the BRITS for the second year in a row

As the official wine of The BRIT Awards 2017, 4,000 bottles of wine will be served to a range of VIP guests from the music and creative industries.

The wines will be poured as part of dinner prior to The BRIT Awards show as well as being available in the artist bars and after-show party.

Other activity on the night of The BRIT Awards includes an illustrator at the after-show party who will draw caricatures of guests in the Chilean ‘Lira Popular’ style that is also used on the bottle labels.

Frontera’s partnership with the BPI, of which The BRIT Awards with Mastercard is the most significant event, is part of the Chilean brand’s drive to recruit a younger adult audience for wine – the 18 to 35-year-olds.

Frontera is produced by Concha y Toro, South America’s leading wine producer. Frontera wines available in the UK include: Frontera Sauvignon Blanc, Frontera Pinot Grigio, Frontera Merlot, Frontera Cabernet Sauvignon and Frontera Rosé.

Launched in 1977, The Brit Awards is the UK’s most prestigious annual music award ceremony, which celebrates the biggest successes in music, while acting as a global platform to promote new British and international talent.

The BRIT Awards 2017 will be the 37th awards, which has raised more than £17m for The BRIT Trust charity, whose main beneficiaries are the BRIT School for Performing Arts & Technology and music therapy charity Nordoff-Robbins.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Sales Account Manager - On-Trade

Berkmann Wine Cellars
Liverpool

Sales Account Manager - On-Trade

Berkmann Wine Cellars
M3/M4 corridor

Media Sales Manager - Hong Kong

The Drinks Business Hong Kong
Hong Kong

Regional Account Manager

New Generation Wines
London, UK

Experienced Sales Account Manager – On Trade

Cantina Goccia
London and the south, UK

National Sales Manager – Premium Drinks

Core Recruitment
London based with national travel

Wine Trainee

Stone, Vine & Sun
Twyford, near Winchester, Hampshire

Senior Technologist - Drinks

Conviviality Group
London, UK

Procurement Manager

JF Hillebrand Global Beverage Logistics
Essex, UK

Porter & Laker Manager

Porter & Laker
Essex, UK

Sales Manager & Brand Ambassador - Southwest

Salcombe Distilling Co.
Southwest of England - reporting to Salcombe HQ, GB

Head of Marketing

ATOM Supplies
Tunbridge Wells, Kent, UK

Private Client Sales Manager

Cult Wines
Hammersmith, London, UK

The Global Merlot Masters 2017

Deadline : 24th February 2017

The Prosecco Masters 2017

Deadline : 10th March 2017

db Awards 2017

Deadline : 28th April 2017

The Global Organic Masters 2017

Deadline : 3rd March 2017

Click to view more

The Global Sparkling Masters

the drinks business is thrilled to announce the launch of The Global Sparkling Masters

The Global Rosé Masters 2016

the drinks business is proud to announce the launch of the Global Rosé Masters 2016.

The Prosecco Masters 2016

Now in its third year, the competition will reflect the growth in popularity of this fresh and exciting sparkling wine from the picturesque regions of Veneto and Friuli.

The Global Pinot Noir Masters 2016

After the success of last year’s competition that judged over 250 wines from no less than 16 countries, the drinks business is proud to announce the third year of the Global Pinot Noir Masters

Click to view more