Chilean wine a grape success with Japanese women

9th February, 2017 by Lucy Jenkins

Chile is giving France a run for its money as Japanese women increasingly plump for Chile’s fruit-driven and reasonably priced wine over its French counterparts.

According to Bloomberg, in 2015 Chile reportedly overtook France as Japan’s chief wine supplier where its reasonably priced wine often ends up in the supermarkets and off-licenses where Japanese women like to shop.

One of Chile’s biggest wine companies, Concha y Toro saw a 24% jump in its third quarter sales to Japan in November 2016, with the US Department of Agriculture reporting that the average value of Chilean wine was US$2.97 per litre, compared to US$9.74 for wines from the US and US$7.95 for French wine.

Naoka Kuga of the NLI Research Institute in Tokyo attributed the increase in popularity of Chilean wine to the growing numbers of women in the workforce who have higher disposable incomes and are financially independent, as opposed to women who stay at home.

“Women drink more as their participation in the labor market is increasing, and their disposable incomes are expanding,” she said.

“This trend works positively for wine consumption.”

Yumi Tanabe, who founded the Japan Women’s Wine Awards in 2014 to highlight females in the industry said she was trying to boost per-capita consumption in the lead up to 2020.

Her father, Kaneyasu Marutani, founded Japan’s first public winery in Hokkaido 54 years ago and Tanabe described how women’s palates are diversifying as their wine knowledge increases.

“Japanese favoured French wine for a long time, but the trend is changing,” she said. “Chilean wine is seen by Japanese as affordable and tasty to drink.”

According to London-based Euromonitor, tariffs on Chilean wine will gradually decrease to zero by 2019 from 4.6% in 2015, giving it a major competitive advantage over other countries.

Sake is still the dominant wine consumed in Japan, though sales volumes haven’t increased since 2011, Euromonitor also found.

Japan’s Agricultural Ministry also revealed that Japan imported 74.6 million litres of Chilean wine last year leading up to November, compared to 57.7 million litres from France.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more