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Business leaders invited on WSET ‘BACK’ course

The Wine and Spirit Education Trust (WSET) is once again hosting its annual Business and Commercial Knowledge (BACK) course, inviting business leaders from the wine and spirits industry to gather and share their commercial insights and knowledge.

The three day course, which will take place from 3-5 April 2017 at the Odney Club in Berkshire, is aimed at employees from all sectors across the industry, as well as suppliers for whom the UK is a target market.

A number of industry leaders are already confirmed to lead discussions on topics of relevance to the industry. Diana Hunter, CEO of Conviviality, will discuss the challenges she feels will be most important to the industry over the next five years, while Lulie Halstead, CEO of Wine Intelligence, will offer her insights on the UK consumer and effective branding.

Robert Joseph, global wine industry consultant and commentator, will talk on the subject of social media, communication and distribution. Other topics ripe for discussion include global dynamics and challenges, the route to market in the UK, financial implications and retailer insights.

“Our BACK course is unlike anything else available in the industry, offering insider know-how from some of the most esteemed business minds in the wine and spirits sector,” said Ian Harris, WSET chief executive. “This is a unique opportunity to inspire the next generation of industry leaders by building on the knowledge learned through WSET qualifications and developing practical commercial skills at the highest level.”

Between speaker sessions, Harris will set a series of group tasks on business and marketing scenarios for participants to undertake that will be reviewed by panels of industry heads.

Will Heslop, Buyer at Berry Bros & Rudd, who attended the course in 2016, said: “It was outstanding: the calibre of the speakers, the level of debate with our fellow students, the organisation…three of the most illuminating and inspiring days I’ve had in the wine industry.”

The cost for attendance is £1,485 including the course, accommodation and all meals with a limit of 30 places.

For more information call +44 (0)207 7089 3841, email or click here.

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