Alcoholic drinks: 4 key trends for 2017

16th February, 2017 by Spiros Malandrakis

Here Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor, rounds up the drinks trends he predicts will shape the industry in 2017, from cannabis cocktails and ‘hometainment’ to genderless marketing.

Hometainment and rise of the ‘Internet of Drinks’

Pernod Ricard’s OPN connected cocktail library

Intoxicating technological advancements will radicalise drinking rituals at home while streamlining the on-trade experience. From holistic ecosystems providing infinite customisation and personalisation options in mixing, purchasing and sharing to accessible home-brewing devices and from apps seamlessly bridging the on and off-trades to initiatives focusing on nano – blending , preserving and reviewing , beer goggles are turning into virtual reality headsets.

Such developments will inevitably have a binary effect; On the one hand they will be disruptive towards established consumption habits but on the other they will prove hugely accommodative for novel concepts on positioning and occasions beyond traditionalist norms.

(Pernod Ricard is just one producer forging ahead in this field, unveiling its OPN connected cocktail system earlier this year. It is expected to be commercially available from early 2018.)

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

Administrative Assistant

Swig Wines Ltd
Chiswick, London, UK

HR Manager

Amathus Drinks PLC
London, UK

Senior Sales Manager

Haynes Hanson & Clark
Gloucestershire, GB

Customer Services Administrator

Speciality Drinks Ltd
London, UK

National Business Development Manager

Speciality Drinks Group
London, UK

Inventory Analyst

Bibendum PLB
London, UK

Events Executive - Atom Supplies

ATOM Supplies Limited
London, UK

Off-Trade Sales Account Executive

Domaine Direct
Nationwide, working from a combination of home & London office.

Sales Executive/Brand Ambassador

Glenfarclas
Ballindalloch, Speyside, UK

Client Manager

Noble Rot
Wandsworth, London, GB

Spirits Investment Director

Stilnovisti
London, UK

Junior Brand Manager

Enotria Winecellars
Park Royal, London, UK

Content & Digital Assistant

ABVGlobal
London, UK

Sales Manager

Cellar Trends
London, UK

Editorial Assistant

Wine List Confidential
London, UK

Champagne Masters 2017

Deadline : 7th July 2017

The Global Sparkling Masters 2017

Deadline : 10th July 2017

The Global Malbec Masters 2017

Deadline : 10th July 2017

The Global Syrah Masters 2017

Deadline : 18th July 2017

Click to view more

The Drinks Business Awards 2017

Now in its 15th year, the db awards have become the most authoritative, internationally respected badge of achievement in the alcoholic drinks industry.

The Asian Cabernet Sauvignon Masters 2017

the drinks business Hong Kong announces its first year of The Asian Cabernet Sauvignon Masters.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

Click to view more