Alcoholic drinks: 4 key trends for 2017

16th February, 2017 by Spiros Malandrakis

Here Spiros Malandrakis, senior alcoholic drinks analyst at Euromonitor, rounds up the drinks trends he predicts will shape the industry in 2017, from cannabis cocktails and ‘hometainment’ to genderless marketing.

Hometainment and rise of the ‘Internet of Drinks’

Pernod Ricard’s OPN connected cocktail library

Intoxicating technological advancements will radicalise drinking rituals at home while streamlining the on-trade experience. From holistic ecosystems providing infinite customisation and personalisation options in mixing, purchasing and sharing to accessible home-brewing devices and from apps seamlessly bridging the on and off-trades to initiatives focusing on nano – blending , preserving and reviewing , beer goggles are turning into virtual reality headsets.

Such developments will inevitably have a binary effect; On the one hand they will be disruptive towards established consumption habits but on the other they will prove hugely accommodative for novel concepts on positioning and occasions beyond traditionalist norms.

(Pernod Ricard is just one producer forging ahead in this field, unveiling its OPN connected cocktail system earlier this year. It is expected to be commercially available from early 2018.)

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Job vacancies

European Brands Sales Manager, Field Sales Managers and Executives

Amathus Drinks PLC
London, Brighton, E Sussex/Kent, Cornwall & Devon, GB

Commercial/Sales Manager

Crush Wines Ltd
Bremhill/Home office, GB

Wine Buyer

Adnams
Southwold, UK

Sales Manager - Scotland

Eurowines Ltd
Scotland

Sales Manager - North-West England

Eurowines Ltd
North-West England, UK

Sales Manager - London

Eurowines Ltd
London, UK

Key Account Manager - Grocery

Australian Vintage Limited
London (Croydon), UK

Key Accounts Manager - Impulse

Australian Vintage Limited
London (Croydon), UK

Business Development Manager

Regency Wines Ltd
North Devon & Somerset, UK

Sales Manager - North East England

Eurowines Ltd
Within 15-20 mile radius of York, UK

National Account Manager

Ehrmanns Wines
London, UK

London Account Manager

The Drinks Club
London, UK

London Sales Executive

Gourvid Limited
London and Greater London, GB

Logistics Administrator

Speciality Drinks Ltd
Park Royal, London, UK

Head of Sales - Hush Heath Estate

Hush Heath Estate
Kent/ London, UK

The Global Merlot Masters 2017

Deadline : 2nd May 2017

db Awards 2017

Deadline : 3rd May 2017

The Global Organic Masters 2017

Deadline : 2nd May 2017

The Global Sparkling Masters 2017

Deadline : 12th May 2017

Click to view more

Global Chardonnay Masters 2016

Now in its fourth year, the competition will identify the best Chardonnay from all around the world in every price range.

Rioja Masters 2016

Now in its fifth year, the competition will recognise and reward the finest Riojas on the world stage.

Fortified Masters 2016

Now in its third year, The Fortified Masters will reward the best fortified wines on offer.

The Global Malbec Masters 2016

the drinks business is proud to announce the inaugural Global Malbec Masters 2016.

Click to view more