Top 10 new products: December 2016

Dig This! organic wines

new-products-ehrmanns-dig-thisUK wine importer and distributor Ehrmanns has partnered with South African winery Stellar and South African NGO Greenpop to launch a range of organic wines. Called Dig This! the range is comprised of two wines; a “fruit-forward” Chenin–Sauvignon Blanc and an “easy-drinking” Shiraz-Cabernet Sauvignon. For every bottle sold, 6% of its retail value will go back toward to Greenpop and The Stellar Foundation. “Organic wines have always been a key part of Ehrmanns’ portfolio and they are now more important than ever before,” said Richard Dennis, Ehrmanns’ senior commercial manager.

“Organic wine is one of the few categories in BWS currently in growth (Nielsen reported a 5.3% growth between 2014-2015) so we are well placed to meet increased demand for environmentally responsible brands.” Ehrmanns has also launched a No Sulphur Added Shiraz as part of Stellar’s Running Duck range, joining its Pinotage, Cabernet Sauvignon and Merlot.

RRP: £7.99

CONTACT Ehrmanns, +44 (0)20 3227 0700

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