Rock on Scotch: How celebrity is shaping the market

5th January, 2017 by Lauren Eads

Whisky brands have been turning to famous faces to try to reverse sales declines – but not everybody is convinced this is the road to take, writes Lauren Eads

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One Response to “Rock on Scotch: How celebrity is shaping the market”

  1. kallaskander says:

    Hi there,

    why is the seconf part of https://www.thedrinksbusiness.com/2017/01/rock-on-scotch-how-celebrity-is-shaping-the-market/2/
    only for subscribers? Secret information or just classified?

    Greetings
    kallaskander

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