Rock on Scotch: How celebrity is shaping the market

5th January, 2017 by Lauren Eads

Whisky brands have been turning to famous faces to try to reverse sales declines – but not everybody is convinced this is the road to take, writes Lauren Eads

This article is for subscribers only!


OR

One Response to “Rock on Scotch: How celebrity is shaping the market”

  1. kallaskander says:

    Hi there,

    why is the seconf part of https://www.thedrinksbusiness.com/2017/01/rock-on-scotch-how-celebrity-is-shaping-the-market/2/
    only for subscribers? Secret information or just classified?

    Greetings
    kallaskander

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marylebone Sales Manager

Philglas & Swiggot
Marylebone, London

Sales Administrator

Les Caves de Pyrène
Guildford, UK

General Manager

3Cs Cider
UK

Brand Manager

Hallgarten Druitt
Luton, UK

Brand Manager

Kilchoman Distillery Co Ltd
Edinburgh, UK

Wine Bar Supervisor

Henny's
London, UK

Partner Manager - On-trade - North West

Maverick Drinks
Manchester, UK

Partner Manager - On-trade - Scotland and NE

Maverick Drinks
Edinburgh, UK

Head of Marketing

Berkmann Wine Cellars
London, UK

Business Development Manager

Harviestoun Brewery Limited
Scotland - Central Belt

Pays d'Oc Tasting

London,United Kingdom
28th Jun 2018

CHILE: From The Very Top To The Downright Hot

Manchester,United Kingdom
2nd Jul 2018

CHILE: From The Very Top To The Downright Hot

Edinburgh,United Kingdom
3rd Jul 2018
Click to view more

Champagne Masters 2018

Deadline : 22nd June 2018

The Global Malbec Masters 2018

Deadline : 1st July 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more