Whisky brands have been turning to famous faces to try to reverse sales declines – but not everybody is convinced this is the road to take, writes Lauren Eads
Hi there,
why is the seconf part of https://www.thedrinksbusiness.com/2017/01/rock-on-scotch-how-celebrity-is-shaping-the-market/2/ only for subscribers? Secret information or just classified?
Greetings kallaskander
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