Coravin launches Model One in HK

‘Find Freedom by the Glass’ – Hong Kong’s millennial wine consumers are the focus for Coravin’s new Model One, its most ‘competitively’ priced model yet.

coravin-model-one-hk-launch

Following on from the release of Model Two Elite in Asia in 2016, Coravin has just unveiled its latest model, the Model One which was launched in the UK in summer last year.

It is Coravin’s most ‘competitively’ priced model yet at HK$1,800, and is designed in white and cobalt blue, in contrast to the metallic and darker colours of previous systems.

Using the same technology as the other models – driving a minuscule needle through the cork and pressuring the bottle with argon gas to preserve the wine – Model One is lighter in weight and has ‘ergonomic soft-touch’ handles, which Coravin says makes it easier to use for Hong Kong’s fledgling millennial wine consumers, the target for this particular model.

Recent research published by Wine Intelligence, The China Landscapes 2016 report, revealed that nearly half of imported wine into Asia is consumed by those under 30 years old and Coravin aims to introduce them to new ways of drinking different wines without being limited to only one bottle – ‘Find Freedom by the Glass’ is its new 2017 tagline.

“Younger wine lovers have proven to have varied tastes in wine and enjoy exploring different regions and styles; particularly in Asia – a rapidly expanding market where wine drinkers are looking for ways to try more,” said Coravin’s president and CEO Frédéric Lévy.

“Coravin gives them the freedom to drink what they want, when they want – without compromise and without waste. The Coravin Model One is the perfect system to enable this and cultivate a lifelong passion for wine.”

Model One is out now and available via Watson’s Wines and Coravin’s website.

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Representative - Private Customers

Corney and Barrow
Central Hong Kong, HK

Export Manager UK On Trade

AdVini
Home based in London or the South East, GB

Global Head of Marketing

ATOM Brands
Tunbridge Wells, GB

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Enotria&Coe
Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Boortmalt
Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Pink Rosé Festival

Cannes,France
7th Feb 2018

VinoVision Paris

Paris,France
12th Feb 2018

Vinisud

Montpellier,France
18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more