13th December, 2016 by Neil Anderson - This article is over multiple pages: 1 2 3 4 5 6 7 8
Home vs going out
It is reasonable to expect also that on trade will continue to grow – consumers still hold the experience of going out to eat and drink in high importance, even through turbulent times. We know that the segment we call ‘Generation Treaters’ make up 38% of the on-trade spend, so there’s huge scope for broadening the wine offer here. The standards in on-trades have increased significantly in the last year and will continue to do so.
Neil Anderson is the marketing director at Kingsland Drinks Ltd one of the UK’s largest importers, bottlers, distributors and makers of wine.