Neil Anderson
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What trends will shape the drinks trade in 2017?

Home vs going out

mu_restaurantIt is reasonable to expect also that on trade will continue to grow – consumers still hold the experience of going out to eat and drink in high importance, even through turbulent times. We know that the segment we call ‘Generation Treaters’ make up 38% of the on-trade spend, so there’s huge scope for broadening the wine offer here. The standards in on-trades have increased significantly in the last year and will continue to do so.

Neil Anderson is the marketing director at Kingsland Drinks Ltd one of the UK’s largest importers, bottlers, distributors and makers of wine.

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