4. G.H. Mumm
Mumm sells 7.55 million bottles annually
Label: G.H. Mumm Cordon Rouge Brut Non-Vintage
Blend (approx.): 45% Pinot Noir, 30% Chardonnay, 25% Pinot Meunier
Reserve wine (%): 30-34
Lees ageing (months): 23-26
Dosage (g/l): 8-8.9
Price (RRP, UK): £30
Size (approx. annual sales, 2015): 7.55 million bottles
Cellar master: Didier Mariotti
Famous for its red stripe and regular appearances on Formula 1 podiums, G.H. Mumm sits alongside Perrier-Jouët in the Pernod Ricard Champagne portfolio.
Like Moët, Mumm has brought down its dosage to 9 g/l following a focus on quality improvements for its Brut NV, led by cellar master Didier Mariotti, who joined the house in 2003 and became cellar master in 2006 (he was promoted after former Mumm chef de caves Dominique Demarville moved to Veuve Clicquot).
Mariotti’s changes to the Cordon Rouge have, in part, followed an investment from Pernod Ricard in a new winery for Mumm, which was completed at the end of 2008.
In particular, the investment has enabled Mumm to keep its reserve wines in better conditions, ensuring they are fresher for longer and, as a result, Mumm has raised the levels of reserve in its Cordon Rouge from 20-25% to 30-35% in the last seven years – a development which “brings more dry fruit and toasted flavours,” according to Mariotti.
Furthermore, this year Mumm has installed 10 wooden foudres at 110hl each, which will be used to age future reserve wines for the Cordon Rouge.
“The wines will be aged in the wood for one year not for the flavour of oak, but for the different type of ageing compared to stainless steel: with the foudres you have much more exchange with oxygen from outside, so you get more evolution,” Mariotti told db last year.
Last year Mumm launched a limited edition bottle to celebrate its association with Formula E
Even though the wood-aged reserve wines will only form 1% of the blend in the Mumm Cordon Rouge, Mariotti said that making the cuvée was like “cooking a dish – you improve it with small changes like adding spices”.
Recent Mumm launches include a limited edition Grand Cordon bottle to celebrate its association with Formula E, having moved its sponsorship to the sport from Formula 1 in 2015. The Cordon Rouge was repackaged back in 2013.
Niche, but excellent Champagnes in the range include the Mumm de Cramant blanc de blancs and Mumm de Verzenay blanc de noirs – the latter launched in 2012, initially just for the French market.
Champagne GH Mumm, which is owned by Pernod Ricard, has ambitious volume plans. Managing director of the house, Michel Letter, told db earlier this year that he wants to “triple the turnover in 10 years, and double the volume.”
Brand owner: Pernod Ricard
Head office: 29 rue de Champ des Mars, 51053 Reims, France
Tel: +33 326 49 59 69
Product range: Brut Cordon Rouge, Brut Rosé, Demi-Sec, Brut Millésimé, Mumm de Cramant Blanc de Blancs, Mumm de Verzenay Blanc de Noirs, Brut Séléction, Cuvée R. Lalou