Pommery sells 4.38 million bottles annually
Label: Pommery Brut Royal Non-Vintage
Blend (approx.): 33% Chardonnay, 33% Pinot Noir, and 33% Pinot Meunier
Reserve wine (%): 27-30
Lees ageing (months): 27-30
Dosage (g/l): 9-9.9
Price (RRP, UK): £40
Size (approx. annual sales, 2015): 4.38 million bottles
Cellar master: Thierry Gasco
Flagship label in Vranken Pommery Monopole, Champagne Pommery benefits from access to the company’s best grapes from the group’s 259 hectares of vineyard, supplemented by contracts with growers across 1,800ha in the appellation.
The group is currently placing greater emphasis on increasing sales of the more profitable Pommery brand by attempting to augment demand in growing Champagne markets such as the US, Japan and Australia.
Although Pommery is notable for its colourful packaging, particular is 200ml Pop formats, the Champagne quality is always commended, helped by the relatively high proportion of reserve wine, and long lees-ageing times, but in particular, the experienced cellar master Thierry Gasco, who has looked after Pommery’s winemaking for over 23 years.
As keen followers of Pommery will attest, its top-end label called Cuvée Louise is consistently excellent, and earlier this year the house launched a zero dosage Cuvée Louise with a transparent label to signal that the fizz is “naked” (see image), according to cellar master Thierry Gasco.
As previously reported by the drinks business, the new sugarless Champagne hails from the 2004 vintage and has been called Cuvée Louise ‘Nature’. It was launched alongside the usual Cuvée Louise release, which is an extra brut, with 5 g/l of sugar.
This year Pommery launched Cuvée Louise ‘Nature’ with no dosage
The Brut Nature Champagne was the idea of Pommery owner since 2002, Paul-François Vranken, who wanted to pay tribute to the maison’s innovative past: back in 1874, Madame Louise Pommery introduced the first commercially successful Brut Champagne, called Pommery Nature.
Since 2011, Pommery has made a single vineyard Champagne called Le Clos de Pompadour, and the brand is currently selling the 2003 vintage.
The inaugural Clos de Pompadour was released in 2011 using grapes from the 2002 vintage, although the first release was classified as a non-vintage.
Like Lanson with its Clos de Lanson, the project to isolate wine from the Pommery clos and produce a special label began in 2002, following the purchase of the house from LVMH in April that year by Paul-François Vranken.
Brand owner: Vranken Pommery Monopole
Head office: 5 Place du Général Gouraud, 51100, Reims, France
Tel: +33 326 61 62 63
Product Range: Brut NV, Brut Rosé, Brut Apanage, Apanage Rosé, POP, Grand Cru Vintage, Dry Elixir, Springtime Rosé, Summertime Blanc de Blancs, Falltime Extra Dry, Wintertime Blanc de Noirs, Cuvée Louise, Cuvée Louise Rosé, Cuvée Louise ‘Nature’, Le Clos de Pompadour