‘Stunning’ reaction to 2015 Mas de Daumas offer

Languedoc estate Mas de Daumas Gassac has successfully allocated the entire production of its 2015 red en primeur after a “extraordinary” reaction from international merchants.

chais_daumas-gassacThe wine was offered by the domaine between September and October this year and all 8,500 cases were allocated in six weeks to clients from 70 countries.

Samuel Guibert, co-owner & winemaker, said the reaction to the 2015 had been, “a similar vintage effect to the 2000 and 2009 which were fantastic years. At a time like today, our clients know that it’s a great vintage and as a result we had to drastically reduce allocation to meet everyone expectations.”

Initial reactions to the wine have been extremely positive. Catherine Petrie, a buyer for Goedhuis in the UK, wrote the 2015 red was, “a complex blend of violets, liquorice, blackcurrant and juniper, punctuated by grippy little tannins on the persistent finish. Full bodied yet elegant, it has excellent prospects for the future,” while Jacques Perrin, founder of CAVE in Switzerland, added: “It’s a beautiful Mas de Daumas Gassac, going more and more toward finesse, vines have grown older, there is a precision, depth in the wine and a remarkable elegance.”

As well as the estate’s red wine, the en primeur offer includes the white wine from the current year – 2016 – and Guibert continued that knowing volumes had been much reduced because of the difficult growing season this year, “we already see that the white Mas de Daumas Gassac 2016 [is] very close to being sold out as well.”

Speaking to the drinks business, Petrie explained Goedhuis had secured a “good allocation” and that the response from clients – when the offer was sent out two weeks ago – had also been very positive.

Priced at £120 per six-pack in bond, she added the merchant still had “a little to play with” including some large formats.

She explained: “We didn’t offer it last year but felt that the 2015 was such a strong vintage that there’d be a strong appetite for it and we were right.”

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