The week in pictures


In further Sud de France news this week, the marketing organisation celebrated its 10th birthday with a party at its UK HQ in Cavendish Square in central London.

The occasion, attended by leading members of the UK wine trade and lifestyle media, was marked by the presentation of a birthday cake baked by Frances Quinn, 2013 winner of theGreat British Bake Off – pictured here between Isabelle Kanaan, executive director of Sud de France, and Sébastien du Boullay, the organisation’s promotions manager.

Kanaan used the occasion of the anniversary celebrations to formally announce the extension of the brand to include products from the newly created ‘Occitanie’ region. The new region combines the Languedoc-Roussillon and the neighbouring Midi-Pyrénées region and was established to enhance the economic potential of the two regions and to reduce administration.

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