Brunello on Asia tour with Meiburg

Debra Meiburg MW has taken the 2011 vintage of Brunello di Montalcino on tour around Asia to gauge wine consumers’ reactions to the newly released vintage and celebrate the 50th anniversary of the DOC designation.

Singapore Seminar 2 (1)

Debra Meiburg hosts the Singapore seminar

Hosted jointly by Meiburg Wine Media and the Consorzio del Vino Brunello di Montalcino in Seoul, Kuala Lumpur, Singapore and Taipei, the events focused on showcasing the 2011 vintage, which Meiburg described as “a vintage full of many surprises and a gratifying exploration of the region’s terrior”, as well as examining the specifics of micro-climates typical in the ancient wine-producing region.

Meiburg continued: “What a wonderful way to commemorate the 50th anniversary of the DOC designation! From the natural beauty of Montalcino to the bustling metropolises of Asia, this region has come a long way in a short time, now lauded across Asia as a region of pure class and representing the ultimate in fine wine from Italy.

“As demonstrated again and again throughout the tour, the 2011 vintage offers some remarkable wines, many of which are drinking beautifully now. Yet we tasted a number exhibiting high aging potential too. This offered fantastic diversity for the attendees, who experienced a real spectrum of wines from this 4-star vintage, classified by the Consorzio del Vino Brunello di Montalcino.”

The series of events took in a media lunch held at Singapore’s upscale Oso Restaurant, featuring 11 mixed vintages of wines from the region, paired with chef Diego Chiarini’s signature Italian cuisine.

Vicky Jung, editor-in-chief of WineOK, a leading cyber-space wine community in Korea, commented on the Seoul seminar, “For newcomers to Brunello di Montalcino, the seminar was full of information and excitement.

“For those who already love Italian premium wines, the seminar was an insightful report on the newly released 2011 vintage. For both, it was a real #BrunelloExperience!”

Joe Lui, editor-in-chief of Taiwan’s Wine & Spirits Digest said of the event in Taipei event: ”An extraordinary experience of tasting Brunello with Debra Meiburg MW.”

Meiburg concluded: “The tour was a wonderful success with every seminar a full-house, and terrific feedback for the wines. What was truly encouraging was the existing level of knowledge and enthusiasm for Brunello in the region, and more generally, for premium Italian wines. These markets are maturing at a rapid rate, and I hope producers from around the world continue to visit and offer further diversified tasting opportunities to the eager professionals in these cities.”

The export sector for Brunello di Montalcino continues to grow, constituting 70% of the total production this year (2015 totaled 67.5%). Asian markets claims 15% of export volume, while the US takes the lion’s share, with over 30% of the export volume.

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