Top new products: August

Limited edition Beefeater gin

BeefeaterIn honour of the British film industry, Beefeater gin has created a limited edition bottle featuring its signature yeoman turned into an Oscar-like awards trophy. The launch coincides with the brand’s release of its Our London Media Awards, which invites consumers from around the world to vote for their favourite London films. British films shortlisted include Notting Hill, Love Actually, The King’s Speech, Blow Up, Austin Powers, Sherlock Holmes and Layer Cake.

To celebrate the awards, Beefeater’s global brand ambassadors have created eight cocktails inspired by the shortlisted films, from the Diamond Fizz, inspired by Snatch, to the Dog’s Nose Negroni, inspired by Oliver Twist. Links to the cocktail recipes can be found on Instagram and on Facebook. The limited edition bottle, set against the London skyline, will be rolled out globally this month.

CONTACT: Chivas Brothers, cordelia.toy@pernod-ricard.com

RRP: £17.50

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