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Chandon takes F1 car on UK tour

Argentine sparkling wine brand Chandon is to take a McLaren Honda Formula 1 car on a mini-UK tour, making ‘pitstops’ at four Majestic stores.

Majestic customers who take a selfie of themselves next to a cutout of Fernando Alonso or Jenson Button will have the chance to win a ‘Chandon experience’ at Silverstone on July 10 

Ahead of Formula 1’s Silverstone Grand Prix on 8-10 July, Majestic Wine is supporting Chandon’s sponsorship of the McLaren Honda Formula 1 Team.

As reported in the drinks business, Chandon announced a long-term global partnership with McLaren Honda F1 last October in a bid to further infiltrate the UK market.

Majestic customers will have the chance to enjoy a glass of Chandon sparkling wine in the presence of a McLaren Honda Formula 1 car during four consecutive weekends from 11-12 June at selected Majestic Wine stores across the nation.

The McLaren Honda racing car will be touring the country, making pitstops in Twickenham (11/12 June), Wirral (18/19 June), York (25/26 June) and St John’s Wood (2/3 July).

Chandon is collaborating with the specialist wine retailer to mark the partnership with in-store activation across all 210 Majestic stores, offering sampling and a promotion for the chance to win a ‘Chandon experience’ at Silverstone on 10 July 2016.

To be in with a chance of winning the Chandon experience, Majestic Wine customers are asked to take a selfie one of the life-size, cardboard models of world renowned Formula 1 racing drivers, Jenson Button and Fernando Alonso, which will be in store for the duration of the promotion. Then they need to upload their selfie to Instagram with the campaign hashtag, #enjoythespark and Chandon handle @chandonuk.

Alternatively, customers can enter online by buying two or more bottles of Chandon from the Majestic online store during the promotional period.

Chandon is one of the main brands of Moët Hennessy, which is part of the LVMH group. Today Chandon has six wineries worldwide: Argentina, the US, Brazil, Australia, India and China. In the UK the focus is Chandon Argentina.

Chandon and McLaren-Honda commenced their partnership at the start of the 2016 F1 season in March.

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