Sparkling wine sales in Britain: the facts

Sparkling wine sales in the UK reached over £1 billion for the first time in 2015. We look at the facts and figures for this growing category.

sparkling wine

The sparkling wine category (excluding Champagne) is worth £1,057,000,000 in the UK

According to the latest statistics from the WSTA, more than two thirds of sparkling wine sales by value go through Britain’s retailers, and almost 90% by volume, although the category is growing fastest in the on-trade.

Indeed, while sparkling wine sales are rising at a rate of 20% year-on-year in the off-trade, British bars, pubs and clubs are enjoying a sales increase approaching 50%, annually.

In pubs alone sparkling wine’s contribution has seen explosive growth of 270%, worth £95 million, since 2011.

The sparkling wine category includes English sparkling wine, Prosecco and Cava as well as fizz from other countries.

Champagne sales are monitored separately, and the WSTA point out that more sparkling wine is sold in the UK than Champagne.

Currently, 8 out of 10 bottles or 83% of fizz sold is sparkling wine, while in value terms, sparkling wine makes up 58% of the category, or £3 out of every £5 spent on bubbles.

Driving the growth in sparkling wine sales in the UK is Prosecco, which now accounts for 400,000 hectolitres in the UK off-trade (over half the sparkling retail market), which was worth £330m in sales in 2015 (almost 50% of the sparkling wine sector).

Over the following pages are some of the key facts and figures regarding the sparkling wine category in the UK.

One Response to “Sparkling wine sales in Britain: the facts”

  1. Hi could you give me a.n idea of the volume of sales of 200 or there a outs bottles of wine , proseco etc in the last year?

    Regards Barry

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