DB Awards 2016: a report on the winners

Having announced who was successful in this year’s Drinks Business Awards, we now bring you a full report on our winners.

db awards 2016 v2The Drinks Business Awards was, once again, held at the London Wine Fair in May, and we were pleased to take over a large room alongside the main entrance to the Grand Hall at Olympia for the ceremony.

As the photos show, 2016’s awards, now in their 13th year, attracted a large crowd, confirming their position as highly respected badges of achievement in the alcoholic drinks industry.

The awards have continued to grow, and this year we witnessed more and better entries for our longstanding categories, while we added to our programme with new awards, such as those for social media and drinks events.

db awards 2016 patrick schmittAs always, certain categories stand out, and one area that seems particularly strong is wine packaging as producers put greater focuson their products’ appearance to entice customers.

Another area of strength is drinks events and marketing – people in this trade are inherently good at organising professional tastings and promoting them – while our retail categories were strong too, with the multiples seemingly responding to the discount threat with stronger online offerings, better ranges and improved merchandising, rather than panic price cutting.

It also seems that consolidation isn’t diluting company personality and flexibility – the UK’s newly enlarged wine distribution businesses have more diverse portfolios and a greater reach into Britain’s increasingly eclectic drinks trade.

Before considering our winners, we would like to thank Les Grands Chais de France for supporting the independent retailer award. Further thanks go to London Wine Fair organiser Brintex for its support, Glencairn Crystal for the trophies and Ty Nant for the water. In addition, the following producers generously provided wine for the event: Marqués de Cáceres for the white and rosé and Ferrari for the sparkling.

Click through for a rundown on this year’s winners…

db awards 2016

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