CAMRA’s ‘revitalisation’ under way

The Campaign for Real Ale is analysing thousands of survey responses as it enters the second phase of the organisation’s fundamental look at its purpose and future.

Camra was initial set up to campaign for better quality beer, but it has since become a voice for the pub industry and beer drinkers as a whole (Photo: Camra)

Over 24,000 survey responses were received by CAMRA from its members, allowing the organisation to enter the second stage of its Revitalisation Project by analysing the data from members and other interested groups. The Revitalisation Project steering committee now says it has a large and complex job to start to analyse the huge mass of information and expressions of opinion.

In April of this year, Camra annouced the beginning of the consultation process with its 177,000 members to decide the future direction of the organisation, admitting that it “could be coming to an end”.

External views are also being canvassed at a series of meetings with experts in the pub, brewing and political sectors, to find out what they think is good and bad about the organisation. These meetings will run in parallel with consultation events involving the Campaign’s members this summer across the country.

Revitalisation Project chairman and one of the founders of CAMRA, Michael Hardman said: “It’s important to emphasise that while we are now analysing the results from the initial survey, this is only the start of the process and consultation is continuing. It would be wrong to base our proposals simply on one part of the consultation process. The results from the survey and the mass of opinion expressed at the consultation meetings to date confirm how broad a church CAMRA is.”

Hardman added: “We need to make sure the proposals we put forward for CAMRA’s future take into account the sizeable minority opinions already expressed by members to ensure we’re best positioned in future.

A final decision on the direction of the organisation will be voted on by the membership during CAMRA’s Annual General Meeting in 2017.

Over a thousand non-members have also completed a survey to give their views and as many again have downloaded the Project’s consultation document.

More than 40 meetings are due to take place across the country this summer. Interested parties can visit camra.org.uk/revitalisation to find out details of the ones closest to them.

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more