Our guide to the London Wine Fair 2016

Featuring 700 exhibitors and 10,000 wines, along with a comprehensive range of debates, seminars and masterclasses, LWF 2016 is set to be the biggest and most diverse yet.


Broadening the appeal and raising the calibre of the London Wine Fair (LWF) has been a major focus of the event’s organisers for the last two years. And this year’s fair is set to show how far the team has managed to do just that.

“The show offers a multitude of things – diversity, unmatched tastings, an abundance of content and education, and an opportunity for comparison and commercial opportunity like no other in the UK,” director Ross Carter notes. “It was our intention to broaden the visitor mix – and the visitor/exhibitor ratio is now among the highest of any wine event in the world.”

Moving back to Olympia from London Excel two years ago was a move widely commended by the UK wine trade, and while the show may have lost the ‘International’ from its title at that point, raising its game has had the effect of highlighting the global reach of the UK market.

“There remains a small but important international element, but first and foremost we want the event to be for the world’s leading import market – the UK,” Carter explains. “We made it our mission to be more diverse and relevant for this extremely important market, but that has had the result of making it more interesting for international buyers to find a broad mix of products in a more manageable space.”

The fair will see nearly 700 wine businesses exhibit, with nearly 160 from the UK alone – around four times as many as in 2013, according to Carter. Around 13,000 visitors are expected to attend over the three days, and Bottlebooks, the new wine data platform that is curating the wines at the show, is set to list more than 10,000 different wines from across the globe in its database.

  • The London Wine Fair 2016 takes place from Tuesday 3 to Thursday 5 May at London Olympia.
  • Doors open at 10am on the first day, and 9.30am thereafter.
  • Around 700 exhibitors set to take part, presenting around 10,000 wines, with the show welcoming 13,000 visitors from across the UK, Europe and the world.
  • Admission is free for the trade, but registration in advance is essential.
  • For more information and to book your sessions, visit www.londonwinefair.com

Click through for a taste of what’s on offer…

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