Trade talk: Why attend the London Wine Fair?

With the 36th London Wine Fair just days away, we ask key members of the trade what they expect to get out of this year’s fair, and why they choose to return each year.

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The London Wine Fair will take place from May 3 to 5

Featuring 700 exhibitors and 10,000 wines, along with a comprehensive range of debates, seminars and masterclasses, LWF 2016 is set to be the biggest and most diverse yet. Across the fair, more than 400 grape varieties will be represented this year, a record according to organisers, including the more obscure Öküzgözü, Vidiano and Weißer Herold varieties.

This year the fair has upped is tech, launching an official directory via Bottlebooks. Since it launched two months ago, 15,000 searches for wines exhibiting at the fair have been carried out, with 4,760 of wines that will be at the fair available on the database. This service has see a 57% sign up rate among exhibitors.

In terms of searches, France was the most searched for, country of origin, followed by Italy, Argentina and Australia. Bordeaux was the most searched for region, followed by Mendoza/Cuyo. Interestingly, red wines have been searched for 2.5 times more than white, with the most searched for price point the premium (£20 – £50) category.

“We will be opening our doors next Tuesday on the most technologically advanced wine event in the world,” said event director Ross Carter. “As a result of our partnership with Bottlebooks we are now able to offer an unparalleled search and booking system that returns data giving insights into visitor trends and buying priorities.”

For more on what’s happening at this year’s fair check out our guide here. Still not convinced of the benefits of attending this year’s fair? Find out what key members of the wine trade had to say when asked why attending the London Wine Fair was so important to their business and what they expect to get out of the event.

Click through for their responses…

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