Malbec World Day readies for sixth edition

More than 70 events are set to take place across 54 countries throughout April to mark the sixth World Malbec Day, organised by Wines of Argentina to promote this now “classic” Argentine variety.


World Malbec Day will take place for the sixth time on 17 April.

Together with the Ministry of Foreign Affairs and the Argentina Wine Corporation, Wines of Argentina (WofA) will celebrate Malbec World Day on 17 April, however events will take place throughout April with the aim of emphasising the grape’s status as a “classic” Argentine variety.

“Malbec, our flagship variety has become the paradigm of Argentine wine,” said a spokesperson for WofA. “This means that thanks to it, we have begun an adventure of discovering the potential of our wine industry. With a program of various types of events our flagship strain will be honoured in the major cities of the world. The celebrations will revolve around conceptual events for consumers, wine fairs for the press and trade plus wine tastings and promotions in wine shops and restaurants.”

CambalacheIn the UK, a street party showcasing Argentine wine and cuisine will take place at Camden Market on 15 April. Guests will be able to choose from more than 80 Argentine wines from the WofA mobile wine bar and tuck into limited edition chimichurri and chorizo burgers rustled up by market residents Honest Burgers. The WofA mobile wine bar will remain at Camden Market until Sunday 17 April.

Retail promotions will also take place throughout the weekend at Camden Market and at other participating wine retailers across London.

Outside of Europe, Malbec World Day events will take place at locations including the Argentine capital of Buenos Aires, Bogota, New York, Calgary, Toronto, Mendoza, Lima, Mexico and Beijing to name a few.

For more information on events taking place throughout the world visit

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Drinks Business
London, UK

Account Manager

Justerini & Brooks
Edinburgh, UK

Senior Partner Manager - eCommerce

Maverick Drinks
London, UK


Liberty Wines
London, UK

HR Co-ordinator

Liberty Wines
London, UK

Director of Sales

Gulf Brands International

Head of Trade Marketing

Lanson International UK Ltd
London W1

Customer Development Manager

Love Drinks
London, UK

Junior Brand Manager x2

London, UK

Assistant Brand Manager

Swallow Associates Ltd
Kings Langley, UK

Champagne Masterclass

London,United Kingdom
10th Sep 2018


London,United Kingdom
10th Sep 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018
Click to view more

The Global Beer Competition

Deadline : 22nd August 2018

The Global Malbec Masters 2018

Deadline : 1st September 2018

Click to view more

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

The Global Pinot Noir Masters 2018

the drinks business is proud to announce the fourth year of the Global Pinot Noir Masters, the most extensive competition in the Global Masters series.

Click to view more