BBR offering chance to win weight in wine

Berry Bros & Rudd is offering its customers the chance to climb onto its famous scales and win their weight in wine.

Running throughout the entirety of April, to win the competition buyers need only buy any unmixed case of the fine wine merchant’s ‘Own Selection’ wine. The competition ends on 30 April.

The eventual winner will be invited to No. 3 St James’s and get the chance to step onto the coffee scales that still sit in the shop.

Rather than pounds and ounces however, the winner will be balanced against bottles of ‘Good Ordinary Claret’ and ‘Good ordinary White’. They will also have the opportunity to have their name and weight entered into one of the ledgers alongside the likes of Lord Byron, Beau Brummell, the Aga Khan and the great and the good of Regency (and later) London society.

The giant pair of scales was originally used to weigh coffee when BBR’s business was not exclusively devoted to wine.

In the late 1700s the latest rage among fashionable society was to know one’s weight. The only scales in town that could be used to weigh a person happened to be those of BBR.

Over the years all manner of customers have sat on the scales and had their weight recorded in one of the ledgers.