Amazon launches sommelier-by-phone service

Online retailer Amazon has launched a sommelier service with a difference, giving customers expert wine advice over the phone.

Amazon has taken the traditional role of the sommelier and brought it to a digital audience with its latest service (Photo: Wiki)

Amazon has taken the traditional role of the sommelier and brought it to a digital audience with its latest service (Photo: Wiki)

The Amazon Sommelier service, currently available only in Japan, allows Amazon users to leave their phone number on the purchasing page when looking at a bottle of wine.

They then receive a call from a sommelier who can answer questions such about food-pairing and what flavours one can expect from the wine. The sommeliers can also recommend different wines.

Amazon’s sommeliers can also follow-up by email after the conversation, providing the customer with a more comprehensive list of wines that may better fit their needs.

The service is led by Japanese wine expert Miyuki Hara who heads a team of certified sommeliers that can answer requests between 12pm and 5pm every weekday.

Sam Byford, a writer at tech and entertainment site The Verge said: “Amazon Sommelier is a pretty impressive service, and an example of the things that can be achieved with the company’s dominant scale”.

Amazon has been asked to confirm wether the service will be rolled out to other countries in the future.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more