Tesco launches non-alcoholic sparkler to rival Prosecco

Tesco has rolled out two new non-alcoholic sparkling Prosecco-alikes under its *Finest range it says that won’t create “embarrassment” if brought to a party.

The two sparklers – an Alcohol Free Pinotage Blush and Alcohol Free Chenin Blanc Sparkling from South Africa – went on shelf nationwide this week (RRP: £2.75 per 75cl), but are being merchandised in the soft drinks aisle.

Tesco said the two drinks have been fermented until “just before the point that they turn alcoholic”.

Drinks buyer Tauseef Parkar said there were plenty of non-alcoholic wines on the markets, but said these were the closest approximation of the real thing in terms of taste. “We believe that these new drinks, which have been developed for us, will offer those drinkers wishing to avoid alcohol the closest taste to a real glass of wine,” he said.

“Both drinks are deliciously light and refreshing, bursting with summer flavours and have been created as a non-alcoholic match for Prosecco and Prosecco Blush.”

“They are also designed to look like elegant bottles of sparkling wine, rather than fruity flavoured soft drinks – something that would create a ‘wow’ factor rather than embarrassment if brought along to a party,” he added.