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Poliakov launches interactive game
Don’t you hate it went you’re trying to enjoy a nice glass of vodka and ice monsters attack you? Well now you can fight back with Poliakov vodka.
A user playing the Ice Breaker game (Photo: Poliakov)
Poliakov has unveiled its latest Christmas marketing initiative: an interactive game in which people fight off hordes of ice monsters to protect their bottle of vodka.
“The Ice Breaker” opened at a shopping mall in Brussels and is screened on a 9x7ft screen, allowing passers-by to watch or join in.
Users interact with the screen in front on them, making certain movements to trigger shock waves or ice lasers that blast the monsters.
The French vodka brand is known for its extreme marketing campaigns, even sending a bottle of its vodka into space in February 2014.
Poliakov sells 1.3 million nine-litre cases of vodka a year and operates in over 50 countries.
You can watch a video of people playing “Ice Breaker” below.