Matthew Clark predicts 2016 drinks trends

Eye-catching wine packaging

A paper wine bottle

A paper wine bottle

2016 will be a year of interesting labels and eye catching packaging designs for wine, according to Matthew Clark.

Designers have already started to create wine labels modeled after flags, boarding tickets and beehives.

Rachel Love, Matthew Clark wine development specialist, said: “We’re seeing customers attracted to wines with bright colors, eye catching designs, and more playful names.”

Giving your product an unusual name and a striking cover has long been a tactic used by small craft beer brewers. However, more and more vineyards are now following suit.

“We’re seeing labels becoming a key focus for suppliers,” added Judith Nicholson, Matthew Clark’s assistant wine buyer.

One Response to “Matthew Clark predicts 2016 drinks trends”

  1. Niick Oakley says:

    What no English fizz?
    I think the innovative labelling and the growth of (especially craft) beer, are good spots.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Executive

Three Wine Men
Home-based but must be available to travel throughout the UK with frequent trips to London, GB

Senior Sales Operations Executive

Park Royal, London, GB

Sales Administrator

Les Caves de Pyrène
Guildford, UK

On Trade & Corporate Accounts Manager

The Champagne Company
Birmingham, UK

Customer Service Assistant

The Champagne Company
Birmingham, UK

Key Account Manager - Distilling Sector - Scotland

Scotland - call for exact details, UK

UK Brand Ambassador - Ableforth’s

ATOM Brands
Field-based, UK

Wine Sales Consultant

Valbonne, South of France, FR

UK Brand Ambassador

Mirabeau en Provence
London, UK

Sales Ambassador – London

Identity Drinks Brands
London, UK

Pink Rosé Festival

7th Feb 2018

VinoVision Paris

12th Feb 2018


18th Feb 2018
Click to view more

The Global Pinot Noir Masters 2018

Deadline : 26th January 2018

Cabernet Sauvignon Masters 2018

Deadline : 23rd February 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more