Matthew Clark predicts 2016 drinks trends

Eye-catching wine packaging

A paper wine bottle

A paper wine bottle

2016 will be a year of interesting labels and eye catching packaging designs for wine, according to Matthew Clark.

Designers have already started to create wine labels modeled after flags, boarding tickets and beehives.

Rachel Love, Matthew Clark wine development specialist, said: “We’re seeing customers attracted to wines with bright colors, eye catching designs, and more playful names.”

Giving your product an unusual name and a striking cover has long been a tactic used by small craft beer brewers. However, more and more vineyards are now following suit.

“We’re seeing labels becoming a key focus for suppliers,” added Judith Nicholson, Matthew Clark’s assistant wine buyer.

One Response to “Matthew Clark predicts 2016 drinks trends”

  1. Niick Oakley says:

    What no English fizz?
    I think the innovative labelling and the growth of (especially craft) beer, are good spots.

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