Beer still ‘perceived as a man’s drink’

5th October, 2015 by Lauren Eads

Beer is still thought of as a “man’s drink”, according to women surveyed by AB InBev, despite the female population aged 25 and over making up 16% of all beer purchases in the UK – the highest proportion in five years.

In the past month beer was more popular than Prosecco, cocktails or gin, according to research commissioned by AB Inbev which surveying 1,000 women in the UK aged over 25.

Despite this nearly half (44%) of women surveyed said they believed that beer is still perceived as a “man’s drink”.

“It’s really interesting to see that despite women drinking more beer, these stereotypes still exist”, said Emma Reynolds, director of corporate affairs at AB InBev.

“Beer is a drink for men and women to enjoy alike. We are committed….

Continue reading

Get unlimited access to The Drinks Business, from just £10.75 per month

Join The Drinks Business
Already a subscriber?

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters