Beer still ‘perceived as a man’s drink’

Beer is still thought of as a “man’s drink”, according to women surveyed by AB InBev, despite the female population aged 25 and over making up 16% of all beer purchases in the UK – the highest proportion in five years.

woman-drinking-beerIn the past month beer was more popular than Prosecco, cocktails or gin, according to research commissioned by AB Inbev which surveying 1,000 women in the UK aged over 25.

Despite this nearly half (44%) of women surveyed said they believed that beer is still perceived as a “man’s drink”.

“It’s really interesting to see that despite women drinking more beer, these stereotypes still exist”, said Emma Reynolds, director of corporate affairs at AB InBev.

“Beer is a drink for men and women to enjoy alike. We are committed to celebrating and promoting its wide appeal through our own marketing, by showcasing women in the industry, working with organisations such as Dea Latis and by investing in industry-wide initiatives such as There’s A Beer For That.”

The results follow a viral #WeAllLoveBeer video that launched last week, where perceptions about women and beer were tested capturing couples in the US on a night out, with the woman ordering a beer and the man a different drink.

In the majority of orders the beer was served to the man, even though it was the woman who ordered it.

AB InBev’s UK survey found that one in five (20%) UK said they had experienced a similar situation, having had their beer incorrectly served to their male companion  by waiters who assumed it was their drink. What’s more, only 16% of those women corrected the bar staff or waiter, with 7% admitting to drinking or taking a sip from the wrong drink to avoid confrontation.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area


5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

7th Feb 2019
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more