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BBR appoints Dan Jago as chief executive

Berry Bros & Rudd has appointed Dan Jago as its new chief executive.

Dan Jago

Jago will take up the role in October of this year and will be responsible for overseeing “the whole business”, including BBR’s wine and spirits arms and the company’s stake in Californian craft brewer Anchor Steam.

Currently category director – group wine at UK multiple retailer Tesco – a role from which he was suspended last year as part of an internal investigation but reinstated to earlier this year without charge – Jago replaces Hugh Sturges who left the fine wine merchant earlier this year.

Simon Berry said, “I’m thrilled to welcome Dan Jago as our new chief executive. I believe he brings one of the best business brains in the industry and we are very lucky that he’s joining us. We will benefit hugely from his deep knowledge of the wine, beer and spirits markets as we further develop the expanded scope of our business in the UK and overseas. Dan has a huge respect for our history and traditions here at Berry Bros. & Rudd. He is perfectly placed to help build an even brighter future for the company.”

Jago said, “I am very proud and excited to be joining Berry Bros. & Rudd at a time of huge opportunity for the company. It’s a great business, an extraordinary heritage and a treasured brand. I have spent most of my working life in the drinks business and, for me, this is perhaps the ultimate job. Berrys’ ethos, emphasis on quality, its relationships with producers and its mission to take the best care of its customers are a perfect fit for me. I look forward to working with the whole team to make the Berry Bros. & Rudd experience the very best it can be.”

Jago will work closely with Jeremy Parsons who has been named as the new chief operating officer.


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