Top 5 biggest brandy and Cognac brands

1. Dreher

7896010002133_conhaque-dreher_01_novas

Dreher, complete with Brazilian labelling

Cases sold in 2014: 3.4 million

Cases sold in 2014: 3.3 million

Percentage change: 3%

Owner: Gruppo Campari

Finally, the biggest-selling brandy brand with global distribution in our list is one that, funnily enough, is rarely sought, bought or consumed beyond its key market, Brazil. Highlighting the point I made in my introduction, the importance in the brandy/Cognac category of inspiring a deep-seated attachment to a brand in a particular market is all-important – especially given the association of tradition and prestige attached to the spirit. It has meant that since 2010, sales of Dreher have remained at a steady and at a comparatively high level compared to its competitors, hovering between 3.3m and 3.5m cases. Dreher originates in 1910 in the Southern region of Bento Gonçalves, an area most associated with wine production in Brazil. Acquired in 1973 by Heublein and later on in 1998 by UDV Brazil, Dreher became part of Gruppo Campari’s portfolio in 2001, and has since taken firm control of the Brazilian brandy market.

3 Responses to “Top 5 biggest brandy and Cognac brands”

  1. Exo says:

    I thought Emperador is the biggest seller of brandy in the world. It is not even listed here.

  2. Balk says:

    Listing the biggest cognac brands and not mantioning Hennessy is just awkward

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Southern Regional Account Manager

Speciality Drinks
England, UK

Northern Regional Account Manager

Speciality Drinks
England, UK

Awards Sales Executive – France

Decanter
London, UK

Fine Wine Buyer

FINE+RARE Ltd
London, UK

Sales Executive / Brand Ambassador

Elixir Distillers
London, UK

Brand Development Executive

Elixir Distillers
London, UK

Sales Administrator

Company details: Advised on application
London W1

London Account Manager

Speciality Drinks
London, UK

Sales Administrator Customer Service

Ellis Wines
Hanworth, Middx

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Pinot Noir Masters 2019

Deadline : 7th January 2019

The Global Fortified Masters 2018

Deadline : 15th January 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more