Drinks Business Awards 2015: the winners

Best Design & Packaging in Spirits

db Awards 2015_HEL7750Winner: Stranger & Stranger for Aultmore

Taking Scotland’s moody and mysterious foggy landscape as its inspiration, Stranger & Stranger scooped the top award for its work on the Aultmore series of single malts taking in a 12, 21 and 25 Year Old, with the distillery becoming more enshrouded in fog on the clean white label the older the whisky gets.

Among a bumper number of entries in the spirits category, one judge dubbed it “the best design by far”, with all praising its powerful evocation of the whisky’s origins and its “beautiful” design, which includes an embossed bottle and a hand-signed, individually numbered label. “The range works really well together and invites exploration,” offered one judge, while another praised its attention to detail and the fact that a story can be powerfully told without a shouty label.

Runner-up: Stranger & Stranger for Don Papa 10 Year Old

Our judges felt that Stranger & Stranger’s design for the 10 Year Old expression of Don Papa rum was deserving of a runner up award, with one judge calling it “a great step up from the original with a superb finish”.

Special commendation: Here Design for the Bacardi rum redesign

Finally, our judges felt that Bacardi deserved a special commendation for its “bold” redesign of its core range. Playing on its Cuban heritage, the new bottles are embossed with the date the distillery was founded – 1862 – while the back labels use Art Deco fonts to tell the Bacardi story.


• Bacardi for Tang

• Here Design for Bacardi Rum

• Illva Saronno for Disaronno Riserva

• JDO Brand Design & Innovation for Elit by Stolichnaya

• Stranger & Stranger for Aultmore

• Stranger & Stranger for Don Papa 10 Year Old Rum

Vin de France Product and Packaging Innovation of the Year

db Awards 2015_HEL7762

Laurent Delaunay of Badet Clement with Serge Tintané, president of ANIVIN de France

Winner: Badet Clement for la Pâtisserie du Vin Chardonnay-Muscat

This new award recognises a wine from the 23 gold medal winners in the Vin de France Best Selection tasting. Our inaugural winner was La Pâtisserie du Vin Chardonnay-Muscat, which was chosen by the judges for being uniquely French, as well as fun and immediately appealing.

It was also felt that the varietal combination was innovative and complemented the attractive embossed label, which features a French pastry shop. One judge even suggested that this brand could be Europe’s answer to America’s successful Cupcake Chardonnay, which sells in multiple retailer Marks & Spencer.

Special commendation: Vindivin for la Belle Saison Sauvignon Blanc

The judges also decided to award a special commendation to Vindivin for La Belle Saison Sauvignon Blanc. Impressed by its simple, clear and attractive label, they felt that this brand effectively emphasised the values of Vin de France.

Sponsored by Anivin de France

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