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Chianti Classico launches app

The Chianti Classico consorzio has launched an app to help spread knowledge of the Italian region’s wines around the world.

Most importantly, the app is designed to be a tool for those actually visiting the region acting as a “personal assistant” and providing information on producers, the wines, places of interest and events taking place throughout the year.

The app was created in the context of a broader project of communicating Italian food and wine during the 2015 Expo in Milan but with one eye on Chianti Classico’s series of events taking place in Radda this October.

The new app is equipped with a “proximity marketing platform” which allows all owners of the app visiting wineries that use “Beacon” technology to get special offers, additional information and more details about the products they are tasting.

Developed by The Big Now and Makeitapp, the app is free and available for iOS and Android devices.

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