Unfortunately placed beer and sausage ad mocked

An eye-catching billboard advertising a Costa Rican beer brand has caught the attention of drivers, but not for the right reasons.

Beer brand Republica Parrillera Pilsen has erected a billboard in Costa Rica which has been mocked on social media for its startling resemblance to the male form.

The well-intended advertisement looks perfectly appropriate from the front, depicting a sausage on a skewer alongside an image of a beer bottle.

However drivers approaching the sign from the other direction are treated to a wholly more eye-catching view.

An honest mistake or well-played gimmick to attract attention?

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One Reddit user is decided, commenting: “This will be played by the media and the company will increase its revenue, I’m almost sure about that.”

Another added: “I think that’s absolutely intentional.”