Riedel caters for rosé boom

Riedel is tapping into the popularity of rosé – and supporting the category’s upmarket push – by working with Provençal producers to create the “perfect” rosé glass.

Riedel roséThe new Vinum Extreme Rosé glass was developed in partnership with producers including Château Aix with the aim of designing “the best glass to reveal the bouquet and freshness of rosé wines.”

The end result is a machine-blown glass in a “diamond” shape, which angles sharply outwards before narrowing again at the top. According to Riedel this creates “exceptionally wide evaporation surfaces that intensifies the aromas and silkiness of the wine as it enters the mouth.”

Riedel’s launch follows recent dramatic growth for rosé in certain markets, especially Provençal styles, as a growing number of producers explore the opportunity for more upmarket expressions.

Vinum Extreme Rosé joins a portfolio of Riedel glasses designed with specific wine styles in mind, including Cabernet Sauvignon, Syrah, Pinot Noir, Champagne, oaked Chardonnay, and Sauvignon Blanc/Riesling. Despite the wide range of rosé styles on the market, Riedel suggests that its new glass is suitable “for all rosé wines”.

Available to the trade only from Riedel’s Extreme Restaurant Collection, the Vinum Extreme Rosé glass is priced at £4.49 ex-VAT and comes in boxes of 12.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more