Top failed drinks brands: part two

Skyy Blue

1ec99a283c1f6d862497981f9dc93265Another victim of the naughties alcopop boom and bust, Skyy Blue was overshadowed by the success of fluorescent Bacardi Breezers and Smirnoff Ices that were the doyenne of teenage house parties and the cause of many-a-sticky floor in dingy nightclubs.

It’s citrus flavours and aspirational advertising simply weren’t enough to keep it afloat, and now Skyy is devoting its focus on flavoured vodkas – a category that, worryingly, is showing signs similarity with the alcopops of old…

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