Top 10 green initiatives

BOTTLING

Paperboy-Packaging

Last year, the world’s first paper wine bottle went on sale in America. The fruit of a collaboration between manufacturer GreenBottle, drinks packaging design company Stranger & Stranger and Californian wine producer Truett-Hurst, Paperboy is made from compressed recycled paper printed with natural inks.

Each bottle weighs 65g – a seventh of the weight of an average glass bottle. While the outside of the bottle boasts a black ink retro graphic of a paperboy, the inside contains a recyclable sleeve similar to those found in boxed wine.

“Paperboy is about as green as it’s possible to make a wine bottle,” says Kevin Shaw of Stranger & Stranger. “They weigh only an ounce when empty so save a huge amount of energy on shipping.”

What’s more, he assures, “The bottles are rigid and strong; they’re ice bucket safe for three hours.” Filled with a red blend from Paso Robles, Paperboy went on sale at Safeway last November.

Also keen to fly the green flag, American actor Adrian Grenier released Stomping Ground in 2012 via his sustainable lifestyle website SHFT.com, a wine made from grapes sourced from organic and biodynamic vineyards in Paso Robles. Housed in recycled bottles, the labels are printed with non-toxic ink.

One Response to “Top 10 green initiatives”

  1. Agree producers have made great strides in the vineyard, but they need to do a better job in the shipping department. The amount of cardboard used in their packing can be absurd!

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