Seven reasons why rappers shouldn’t pimp drinks brands

Lacking any concept of irony whatsoever

pharrell-williams-qream (1)
In 2010 drinks giant Diageo enlisted Pharrell Williams to front its feminine liqueur Qream. Leaving aside the fact that I can’t even look at this promo shot without laughing, does anyone else find it amusing that the co-writer and producer of Blurred Lines is fronting a feminine product? What’s next, Robin Thicke helming a brand called Fidelity?

One of the many reasons you may not have encountered this particular product in your local bar is that Williams sued Diageo for $5 Million for “putting no effort into producing or distributing Qream.”

Yes Pharrell, that’s why it tanked.

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