Seven reasons why rappers shouldn’t pimp drinks brands

Lacking any concept of irony whatsoever

In 2010 drinks giant Diageo enlisted Pharrell Williams to front its feminine liqueur Qream. Leaving aside the fact that I can’t even look at this promo shot without laughing, does anyone else find it amusing that the co-writer and producer of Blurred Lines is fronting a feminine product? What’s next, Robin Thicke helming a brand called Fidelity?

One of the many reasons you may not have encountered this particular product in your local bar is that Williams sued Diageo for $5 Million for “putting no effort into producing or distributing Qream.”

Yes Pharrell, that’s why it tanked.