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HK wine registration programme launches
The Hong Kong Quality Assurance Agency’s Wine Registration programme has been officially launched.
r Dr Hon. Lo Wai Kwok, chairman of the HKQAA, David Wong, deputy secretary for Commerce and Economic Development and Dr Michael Lam, CEO of the HKQAA officiated the kick-off ceremony of the Hong Kong Wine Registration Label.
As previously explained by the drinks business, the programme is aimed at combatting counterfeiting and giving consumers increased confidence in the wines they are buying.
Officially launched at the Hong Kong Trade Development Council’s Wine and Spirits fair last week, the chairman of the HKQAA, Dr Lo Wai Kwok, said he was “glad” to announce the launch of the scheme which he hoped would “give consumers confidence in choosing a trustworthy wine provider,” as well as praising the “positive attitude and commitment” of the 29 companies that have so far signed up to the scheme.
He concluded: “I firmly believe it will be of great benefit, provide a competitive edge and enhance our position as a global wine hub.”
HKQAA CEO, Dr Michael Lam, added that he hoped the programme would encourage “more communication between wine producers and consumers” as well as helping to “raise awareness of combating counterfeit wines.”
I´m very happy with this initiative. Global product authentication service will be THE solution to fight counterfeit. Counterfeit will allways exist, but with the Global product authentication service, as we offer, the consumer can decide whether he wants the counterfeit product or not. With a product authentication service, as well the Brand as the consumer is protected against counterfeit. Well Done Hong Kong!!
Great initiative, but QR Codes are very easy to copy, so how will consumers make sure it’s an authenic product?
Here is the scheme website: http://hkwr.hkqaa.org
I strongly support efforts to overcome the counterfeiting of wine.
The HKQAA suggest they have the means to prevent copying etc.of the QR Code etc., I hope this is the case as the credibility of the scheme must be a prime objective.
This has far reaching ramifications as one of your respondents suggests the opportunists will consider ways to get around the registration or having questionable products sold under the scheme. To be fool proof the scheme will need several checks and balances in place.
Some of the worst wine I have ever tasted was sold under reputable brands; were they counterfeit or just bad wines? This scheme doesn’t provide any quality guarantee so it is still a case of buyer beware.