Whisky retailer takes online ‘to a new level’

UK retailer The Whisky Shop has unveiled a new online outlet, which promises a “luxurious, educational and accessible” internet shopping experience.

Designed to appeal to whisky novices and connoisseurs alike, the new site acts as a showcase for the retailer’s range, including number of exclusive listings, alongside a “whisky knowledge bar”, video tastings and access to in-house magazine Whiskeria.

Introducing the revamped outlet, The Whisky Shop’s managing director Andrew Torrance, explained: “Our vision for the new whiskyshop.com was to take online whisky retailing to a new level through providing an unprecedented level of knowledge to consumers in an accessible way, replicating the experience offered in our physical retail stores and unlocking the mystery of whisky.”

As a key part of this aim, Torrance highlighted the “visual and experiential quality of the website,” which he continued, has “been designed with providing an interactive and engaging user experience at the forefront of mind.”

The new site adds to The Whisky Shop’s 22 outlets across the UK, including its flagship store on Piccadilly in London, which make it the country’s largest specialist whisky retailer.