Zero alcohol ‘Halal’ sparkler launched

1st September, 2014 by Lucy Shaw

A zero alcohol sparkling wine filled with flecks of edible 24-carat gold leaf has gone on sale in Dubai.

Lussory Gold is a dealcoholised wine produced in the Spanish region of La Mancha. Made in the same way as Prosecco, the alcohol is then removed from the wine by the process of dealcoholisation before bottling, making it a Halal product.

“We have experienced great demand for first-class halal sparkling wine from our consumers and clients wishing to offer a premier experience at weddings, birthdays or corporate events,” Tony Colley, general manager of Lootah Premium Foods told website 7 Days in Dubai.

The Lussory Gold bottle boasts an ornate gold plated pewter label in a bid to boost its luxury image. It is recommended as a pairing for spaghetti Bolognaise and moules marinière.

Lussory Gold was launched at Bystro restaurant in Dubai, which has created a series of Lussory-based mocktails to coincide with the launch.

In addition to Lussory Gold, the Lussory range includes a red, white and brut fizz, all of which contain 0% alcohol to appeal to consumers in the United Arab Emirates.

Made from grapes grown in La Mancha, the red is a Tempranillo, while the white is a blend of Airén and Macabeo boasting aromas of “apple and floral undertones”.

According to its makers, Lussory Brut meanwhile, offers “intense aromas of yeast and syrupy hints.”

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