Top 10 wacky wine designs

While spirits brands are known for their derring-do approach to branding and fearlessness about taking risks in order to appeal to a broad swath of consumers, wine brands are often accused of being stuck in the dark ages when it comes to packaging and design. Not this lot.

From the radical release of a paper wine bottle and an Oregon Pinot Noir in a can, to a trio of Languedoc drops in chic-looking handbags, wineries are throwing out the rule book when it comes to design and are shaking up the often stuffy wine world in the process.

While the 75cl glass bottle will always have its place, particularly for fine wines, entry level wines allow for more experimentation on the design front, though even one of the Grande Marque Champagnes has gotten in on the act.

While the release of Château Lafite in a can is still a long way off, encouraging progress is being made as wineries begin to look beyond the confines of green glass. Read on for our top 10 wacky wine designs. If we’ve missed one out, let us know in the comment box below. We’d also love your thoughts on the individual designs.

3 Responses to “Top 10 wacky wine designs”

  1. You left out the Penfolds Ampoule which would have to be one of the most interesting premium packages so far.

  2. John says:

    How does adding pointless extra packaging to an existing bottle of Veuve Clicquot “send out a strong message about the brand’s green credentials” ?!!! I would have thought the opposite, am I missing something?

  3. justin says:

    you forgot the cool design of Jon Continio The Hidden Sea

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

UK Commercial Manager (E-Commerce/Online)

Ian Macleod Distillers
United Kingdom

Regional Sales Manager (Midlands)

Ian Macleod Distillers
Field based - regional coverage Midlands

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK


5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

7th Feb 2019
Click to view more

Green Awards 2018

Deadline : 26th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more