Top 10 wacky wine designs

While spirits brands are known for their derring-do approach to branding and fearlessness about taking risks in order to appeal to a broad swath of consumers, wine brands are often accused of being stuck in the dark ages when it comes to packaging and design. Not this lot.

From the radical release of a paper wine bottle and an Oregon Pinot Noir in a can, to a trio of Languedoc drops in chic-looking handbags, wineries are throwing out the rule book when it comes to design and are shaking up the often stuffy wine world in the process.

While the 75cl glass bottle will always have its place, particularly for fine wines, entry level wines allow for more experimentation on the design front, though even one of the Grande Marque Champagnes has gotten in on the act.

While the release of Château Lafite in a can is still a long way off, encouraging progress is being made as wineries begin to look beyond the confines of green glass. Read on for our top 10 wacky wine designs. If we’ve missed one out, let us know in the comment box below. We’d also love your thoughts on the individual designs.

3 Responses to “Top 10 wacky wine designs”

  1. You left out the Penfolds Ampoule which would have to be one of the most interesting premium packages so far.

  2. John says:

    How does adding pointless extra packaging to an existing bottle of Veuve Clicquot “send out a strong message about the brand’s green credentials” ?!!! I would have thought the opposite, am I missing something?

  3. justin says:

    you forgot the cool design of Jon Continio The Hidden Sea

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