Bud launches Facebook beer buying

Anheuser-Busch and Facebook have teamed up to allow consumers to “buy a bud a Bud” through the social media site.

The process is designed to attract all-important millenials to the brand

The process is designed to attract all-important millenials to the brand (Photo: Anheuser Busch)

Currently on trial in the US cities of Chicago and Denver, the companies are behind two new programs expected to be rolled out across the States next year.

The Buds for Buds program lets consumers buy a friend a Budweiser, while the Bud Light Birthday promotion lets users earn a friend a free Bud Light on their birthday – all through Facebook posts.

Recipients redeem an online voucher at a participating bar or restaurant, showing their ID to prove they are of drinking age.

To get their gifted beer, they just click on the news feed post that was sent to them by the sender, who will have paid for it already by entering their credit card details before sending.

The Bud Light Facebook promotion allows users to collect a free beer for their birthday (Photo: Anheuser Busch)

The Bud Light Facebook promotion allows users to collect a free beer for their birthday (Photo: Anheuser Busch)

Speaking to USA Today, Anheuser Busch vice president of consumer connections Lucas Herscovici said, “The program was born of Anheuser Busch’s desire to remain relevant with millennial consumers of legal drinking age – and strengthen our position as the perfect beer for connecting with friends around any occasion.”

“By leading the way in offering consumers the ability to send their friends a beer on the internet, we give them yet another reason to consider our beer brands,” he continued.

Ads for the program will only be shown to Facebook users 21 or older, with online food and beverage gift service Gratafy being behind the purchase and redemption process.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Fine Wine Sales Administrator

Davy's Wine Merchants
London, UK

Content Manager (Maverick Drinks)

ATOM Supplies
London, UK

Graphic Designer (NPD)

ATOM Supplies
Tunbridge Wells, UK

Press Officer

Speciality Drinks
London, UK

UK Private Clients Manager

Ditton Wine Traders
London, UK

London Business Development Manager

Maisons Marques et Domaines UK Ltd

Head of Buying - Spirits

Enotria&Coe
West London, UK

Liquid Production Supervisor

ATOM Supplies
Tonbridge, Kent, UK

Sales Account Manager – Cotswolds

Haynes Hanson & Clark
Gloucestershire, UK

Communications & PR Manager

Bruichladdich
Islay, UK

International Bulk Wine and Spirits Show

London,United Kingdom
26th Feb 2018

Spirited London

London,United Kingdom
15th Mar 2018

Prowein 2018

Dusseldorf,Germany
18th Mar 2018
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more