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Kardashian launches sparkling liqueur

Reality TV star Khloe Kardashian is to front the release of a new sparkling liqueur produced by the US-based Heaven Hill Distilleries.

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Khloe Kardashian

Hpnotiq Sparkle, a variant of the drinks group’s Hpnotiq Liqueur, is a blend of fruit juices, white wine, vodka and Cognac infused with “Champagne-like bubbles”.

To support its launch, Khloe Kardashian, who found fame with reality TV series Keeping up with the Kardashians, will host “I Need Sparkle” sweepstakes across US print, digital and social medias during the holiday season.“Hpnotiq Sparkle builds on a strong Hpnotiq brand franchise,” said Brittany Capito, Senior Brand Manager, Hpnotiq Liqueur.

“Both seasonal specialties and sparkling wines have been on the cutting edge of industry growth over the past three years. Sparkle combines the two to make holiday celebrations fabulous and more festive.”

Heaven Hill’s portfolio includes brands such as Evan Williams Bourbon, Larceny , Elijah Craig and Henry McKenna Bourbons, Burnett’s vodkas and gin, Admiral Nelson’s and Blackheart Rums.

Bottled at 12.5% abv and available in a 750ml bottle, Hpnotiq Sparkle carries an RRP of US$19.99.

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