Top 10 new products in July

Jim Beam Rye

Jim-BeamIn response to a growing demand from UK consumers for different styles of American whiskey, and with the Bourbon boom showing no sign of slowing, Maxxium UK has added Jim Beam Rye to its ever-growing stable. Jim Beam Rye is bottled at 40% abv and aged for four years in charred oak barrels which, according to its makers, has resulted in a “complex” straight rye whiskey that is “spicy, bold and full of flavour”, offering notes of “nutmeg, cinnamon, apple and pepper, and a slightly sweet finish on the palate”.

Maxxium suggests serving the rye neat, on the rocks or as a base for classic cocktails such as the Old Fashioned or Manhattan. “The thirst for good-quality rye is at a record high and we feel that the time is right to introduce Jim Beam Rye to the UK market,” said Maxxium UK’s marketing controller for imported whiskey Eileen Livingston.

RRP: £24/700ml
CONTACT: Maxxium UK +44 (0)1786 430 500

One Response to “Top 10 new products in July”

  1. I am so excited that the Santo Brut made it to the DB Top 10 new products list! Such a great wine – here are some of my thoughts http://effidrinkswine.wordpress.com/2014/05/31/volcanic-bubbles-sparkling-santo-brut/

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