Top 10 new products in July

Tanqueray Old Tom Gin

Tanqueray-Old-Tom-GinFollowing on from the successful re-release of Tanqueray Malacca Spiced Gin last year, Diageo has dipped into its history books for a second time with the launch of Tanqueray Old Tom Gin. Resurrecting the brand’s founder Charles Tanqueray’s 180-year-old recipe, Old Tom Gin has gone on sale at high- end bars and in specialist retailers. Each of the 100,000 bottles produced are individually numbered and feature a design based on an Old Tom label from 1921.

The recipe, based on Charles Tanqueray’s original, dates back to 1835 and is said to be “lighter” than a genever but “sweeter” than a London dry style. “Our hope is to inspire bartenders to bring authentic Old Tom cocktails back for a new generation,” said Tanqueray global brand ambassador Barrie Wilson.

Old Tom gin was popular during the 18th century but has experienced a renaissance with the recent classic cocktail boom.

CONTACT: Diageo +44 (0)20 3036 02890

One Response to “Top 10 new products in July”

  1. I am so excited that the Santo Brut made it to the DB Top 10 new products list! Such a great wine – here are some of my thoughts http://effidrinkswine.wordpress.com/2014/05/31/volcanic-bubbles-sparkling-santo-brut/

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