Top 10 new products in May

Haig Club Single Grain Scotch Whisky

Former England football captain David Beckham has launched a whisky in partnership with drinks giant Diageo and TV producer Simon Fuller.

Hailing from Scotland’s oldest grain whisky distillery – the House of Haig – Haig Club Single Grain Scotch Whisky is made using a process that combines grain whisky from three cask types in order to create a “fresh, clean style that showcases butterscotch and toffee for an ultra-smooth taste”, which Diageo is hoping will bring new consumers into the whisky category.

“The House of Haig has a rich history and I’m proud to be working at the heart of a home-grown brand which has built an incredible heritage over 400 years,” said Beckham, who will play a “fundamental” role in developing the brand. Housed in an electric blue, square glass bottle with embossed writing and a copper stopper, Haig Club appears to take design cues from the fragrance industry

CONTACT: Diageo: +44 (0)20 3036 0289