Top 10 most powerful drinks brands

7. Absolut


With no exponential growth in Asia to ease the pressure, the ultra-competitive US vodka market has become a battleground where the chosen weapon is often price. Absolut has the muscle to maintain and even increase its volumes – but risks losing some of its status in the process.

Sub category: Swedish vodka

Owner: Pernod Ricard

Country: Sweden  

Total score: 32.9%

Change: -2%

Brand score: 64%  

Change: -6%

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